About Peri Shawn and Brilliant Brains®

About Peri

During my first career when I was teaching high school, I developed a model of learning that got real results consistently. I was different from all the other teachers because I was an “action researcher,” a teacher that adjusted their teaching based on the students’ performance. My methodology worked for students of ALL backgrounds.

I was the only one in my region doing this type of research. The model of learning that I developed got the attention of the government. They awarded me grants to further my research.

I taught over 200 teachers and professors how to teach better. At an education conference, an executive from the corporate world approached me and said: “You have to take this to corporate.”

I worked with him and his sales team for one day a week over six weeks. At the end of the six weeks, they doubled their sales! Thus began my career as a corporate trainer in leadership and sales.

I continued to do more research to discover what salespeople can do to make their sales conversations more profitable and what leaders can do to make their conversations more productive and meaningful.

I have spent over 30 years researching and teaching about the mind and human behavior.

For the last 40 years, I have researched, tested, developed, and designed materials to help individuals grow, salespeople sell more, and leaders learn how to help their teams do better.

With the advancement of AI, I have used my sales body of work, The Neuroscience of Selling, to create my proprietary customized AI tool called NeuroLux, a real-time sales mentor to help salespeople sell more, sooner, and more often.

If you’re looking for an innovative, thought-provoking yet engaging presentation on leadership, sales, AI, or the mind, discover my speaking topics.

PeriShawn_signature

Empower Yourself and Your Team

Brilliant Brains® began with a simple question: What makes individuals do better?

Our unique strategies unlock limitless possibilities. We are on a mission to maximize your brilliance and the brilliance of others. Because that’s where the magic happens and that’s where human potential gets unleashed!

We combine our love of neuroscience, education, and leadership development to create thought-provoking presentations and practical tools that empower executives and their teams to excel.For over 40 years, our founder and CEO, Peri Shawn, has explored the science behind learning, decision-making, and high performance.

Our clients get proven results from our:

Sales training

Leadership training

Mind development

Artificial Intelligence solutions

With our proprietary training and AI solution, NeuroLux, we deliver real-time support to enhance conversations, foster trust, and maximize outcomes.

Whether you’re focusing on growth, leading a team, or closing more sales, every step is backed by science and designed for sustainable results.

Ready to unlock your highest potential? Let’s talk.

Recognition & Awards

International award-winning author: sales (1) and leadership (2)

Nominated for the Prime Minister’s Award of Teaching Excellence

Served as the National President at the Canadian Association of Professional Speakers

Served two terms on the Global Speakers Federation, the international governing association for professional speakers

Recipient of the Certified Speaking Professional™ (CSP) designation – the highest earned designation in the professional speaking industry

Served as Executive Board Member at the Association of Independent Consultants

Published with Forbes Inc., Entrepreneurs, National Post, and other periodicals

Led programs for leaders at Ryerson University (Management Program) and Seneca College (Management Training)

Our Values

PeriShawn_about_values_simplicity

Simplicity

Gain clarity, focus, and action

Breaking down complex concepts into easy-to-understand and easy-to-apply content is the fastest way to help others learn and perform better. We’ve discovered that individuals grow exponentially when we use simple science-based universal principles to guide human interactions.

PeriShawn_about_values_authenticity

Authenticity

Awaken true potential

Discovering your unique genius is discovering your true authenticity. Once you learn what yours is, focus on how to leverage it to serve others. When leaders see the development of others’ authenticity as part of their responsibility, it becomes the rocket fuel for their teams’ results.

PeriShawn_about_values_inspiration

Inspiration

Mindset for growth and empowerment

Every moment holds the opportunity for inspiration. If we choose to see it, inspiration can clarify the path forward. An inspired team and workplace becomes energized, innovative, and unstoppable as they make their mark in the world.

PeriShawn_about_values_innovation

Innovation

Open the mind to creative solutions

The quest for truth (fueled by science) fosters innovation. It is not about throwing out what has worked but rather building upon it. An open mind is the key to unlocking innovation and creating lasting, remarkable results.

PeriShawn_about_values_growth

Growth

Achieve greater results

Every individual is brilliant in their unique way. When we foster our brilliance and the brilliance of others, everyone operates from a place of optimal growth. If we don’t nurture brilliance, our efforts to grow and get results become a motivational tug of war.

PeriShawn_about_values_transformation

Transformation

Embrace change

Transformation is the partner and byproduct of your growth. Attachment to the past can hold you back. When you encourage yourself and others to evolve, you open the door to outstanding results. Embracing change is the key to exponential growth and development.

PeriShawn about mission 1 jpg

We’re on a mission to
unleash your highest potential