NeuroLux
Real-time sales coaching to increase results
Sales teams often complain about the time it takes to do detailed client research, profitable sales strategy, sales question development, and thorough needs analysis that also engages potential clients.
There’s a direct connection between excellent client research and creating a thoughtful sales strategy that is adapted to each prospect. When done well, team members’ results exponentially improve.
Not all team members ask great questions consistently, nor do they always accurately match the needs of potential clients to the products they sell.
This is why sales teams need real-time support to sell more effectively and efficiently.
NeuroLux is our customized AI sales mentor and your secret weapon to increase your teams’ performance in less time.
As a result, your team can execute more targeted sales strategies, improve the quality of their conversations, and get time back to meet with more prospects.
NeuroLux is a proprietary tool developed by Peri Shawn, our founder, chief researcher, and award-winning author. She has created over 100 products to serve sales leaders and their teams. NeuroLux is a culmination of all her years of research and development that is now curated to help sales teams to expedite their results.
The journey in creating NeuroLux began 20+ years ago with a deep understanding of neuroscience and its application to sales, leadership, and team development. By integrating neuroscience with Gen AI, we have developed a comprehensive solution that not only addresses knowledge and skill gaps but also provides ongoing sales support.
NeuroLux is a neuroscience-based Gen AI sales mentor, customized to your team, your industry, and your product(s).
If you’re ready to give your team real-time support that gets real results, schedule a demo with our AI consultant.
Contact us to identify your team’s AI sales needs.
What Makes NeuroLux Unique
Our NeuroLux sales mentor platform offers continuous, round-the-clock, real-time support, preparation, and feedback. It increases the caliber and reduces the time spent on prospect research. As a result, the quality of sales conversations and written communications improve, ensuring your team is supported to get better results.
Why not just use ChatGPT? Our clients have done a comparative analysis between ChatGPT and NeuroLux and the consensus is that NeuroLux is preferred for its:
Advanced quality prospect research to give your team the most profitable sales approach in seconds!
Detailed account planning to best direct your team’s sales efforts
Best product recommendations that lead to more repeat and referral business
Creation of graphics and charts for slides to present to decision makers
Suggested sales questions to ask that will engage prospects in buying sooner and more often
Specific examples of what to say so that prospects see your product as the ideal solution, without boring them!
Enticing ways to finish sales conversations that lead to higher close ratios
Non-manipulative strategies to respond to objections for greater outcomes without compromising relationships
Result-proven methods to prospect for better results and in less time
Proven approach to price concerns to close deals more often, addressing the four types of price objections
Brain-based email strategy that uses eye tracking to better engage prospects and clients, and increase response rates
Ability to design needs analysis tools that will better identify prospects’ true reasons for buying
Capability to create a profitable referral strategy, leveraging the five different types of referrals
Strength of converting more prospects to clients with less effort and time
Client-ghosting prevention strategy, utilizing the practical yet playful 3-part email approach
Ability to better support brokers or affiliates in selling their product
Time saving for sales managers due to fewer team member interruptions
Neuroscience-based approach to solving sales challenges
24/7 real-time, accessible sales mentor to provide research assistance, sales preparation, account planning, and sales conversation strategy
DEI-trained AI for more inclusive communication
Power, precision, and practicality… It's simple and it works!
We are committed to helping your sales team do even better. NeuroLux is designed to help your team build stronger relationships so they gain more repeat and referral business and garner exceptional results with less effort and time.
Our Approach
We blend the science of selling with the power of AI to create unparalleled sales solutions. Our innovative approach combines:
- Neuroscience of Selling: Harness the power of a neuroscience-based and results-proven approach to sales that improves the quality of your team’s conversations and supercharges their sales strategies, boosting performance and efficiencies.
- Your Product Information: We seamlessly integrate your product knowledge and industry trends to ensure your AI sales solution is perfectly tailored to your team and business needs.
- Our Custom AI Optimization: We unlock the full potential of AI with our bespoke optimization, resulting in your team saving time and maximizing their results.
The outcome?
Your Custom NeuroLux AI: A revolutionary, customized AI solution that propels your sales team to higher levels of sales performance. Experience real-time support, preparation, and feedback, transforming every interaction into an opportunity for better results.
Contact us to identify your team’s AI sales needs.
Your Steps in the Process
Once you decide you are interested in a highly customized sales AI for your team, we’ll work through the following 6 steps to accelerate your sales results.
- Identify: Identify your team’s AI sales needs
- Share the AI options that are most important to you
- Execute the process to discover your team’s AI sales needs
- Select the product and demo you would like for your team
- See: See Neurolux in action with one of your product
- Watch a demo of your customized NeuroLux
- Get AI answers in real time during your NeuroLux demo
- Analyze the results of your team’s AI sales needs
- Approve: Approve NeuroLux for your team
- Determine your key players for collaboration and launch
- Discuss the support that comes with NeuroLux
- Finalize and license the details of your agreement
- Collaborate: Collaborate to customize your AI sales mentor
- Forward your electronic documents
- Give feedback about your customized NeuroLux
- Plan for launch of your customized NeuroLux
- Launch: Launch your customized NeuroLux
- Participate in the “Neuroscience of Selling” presentation
- Enjoy team rollout demo of your customized NeuroLux
- Experience the details of your customized NeuroLux
- Maximize: Maximize your results with NeuroLux
- Kick off sales workshops with top salespeople
- Get ongoing NeuroLux support for your team
- Leverage your team’s best practices to further optimize your NeuroLux
Contact us to identify your team’s AI sales needs.
Our AI Manifesto
Let’s talk about the AI elephant in the room: AI Risk.
There are potential risks if AI is not used responsibly.
Potential AI risk is top of mind for us.
Why?
We’ve created our own customized AI platform, NeuroLux, to help sales teams sell more. In doing so, we’ve recognized that the topic of AI risk cannot be skirted, but rather one to be explored, clarified, and discussed with the team.
With this in mind, we decided to create our own user-friendly AI Manifesto, so:
- Our team is clear about what to do, and not do, to avoid risk
- Our clients know exactly where we stand
- Our clients know what they can expect from us
You may be thinking, “How is this relevant to me as a sales executive?”
The short version – research indicates that your team is using AI more than you are. And when they are using AI, they could be creating some risk for you and your company.
We have found that creating and using an AI Manifesto helps our team (and your team) know what is “okay” to do, and what is not.
Having an AI Manifesto is like your team having a treasure map that helps them avoid the booby traps along the way, saving you a lot of headaches in the future. You have probably seen in the media what happens when AI is used inappropriately by team members. Worst case scenarios can be extremely compromising for a company.
Our experience in creating an AI Manifesto with our team has taught us that it can help minimize your risk while gaining clarity and commitment on what AI principles and actions specifically work and don’t work for you and your team.
An AI Manifesto doesn’t have to be long. Just long enough!
You’ll find ours below. We’ve chosen to keep ours simple and user-friendly.
I share in the hopes that it will encourage you to create your version with your team to guide them in their actions and to reduce your need to put out any future AI fires.
Ethics
Our guiding principle is that each individual is brilliant, with valuable talents and unique perspectives, in the pursuit of deepening authentic human connection and excellence. Our AI philosophy is about fostering this genius. Knowing that teams flourish when their thinking is supported and expanded, our AI and our use of AI is focused on helping others grow and get better results.
Our commitment to excellence and connection drives our actions when we use AI internally, and when we create customized AI solutions for our clients. Our AI is carefully educated with proven, science-backed principles and has been given additional training to ensure its accuracy.
For example, we have also carefully trained our AI solutions to respond with “I don’t know” to questions it cannot find the answer to – rather than guessing (or hallucinating).
Our goal when creating AI solutions is to empower individuals to perform at their optimum.
Safety
Safety is a priority for us. We keep our AI human-centered when we develop, test, and customize it to fit each client’s specific needs.
When creating AI solutions, we focus on reliability and ease of use while keeping security top of mind. We go beyond industry standards, including rigorous internal and external testing (including adversarial testing of our AI solutions).
Privacy and Security
Our policy is to keep data secure. With this in mind, we have developed systems to ensure privacy and security is upheld.
All intellectual property used to train our AI solutions come from our own copyrighted materials. When we customize an AI solution, we work with you to ensure your data is secure.
If we notice anything you are providing us in the customization process could possibly put you in a compromising position, we will let you know.
Our policy is to use public domain information in the customization of your AI solution. If you want additional information, we will collaborate with you to find the best privacy and security strategy based on your desired outcomes.
Equity, Diversity, and Inclusion
At the Brilliant Brains Institute, we’re deeply committed to equity, diversity, and inclusion. Our team is made up of diverse individuals bringing unique perspectives to every project. We’re professionally equipped to integrate these values into everything we do.
Our Inclusive Communications Strategy is part of our AI solution training, guiding it to respond thoughtfully and inclusively. This ensures our AI not only reflects our values but also respects the diverse voices and needs of all users.
Compliance and Proactivity with Regulation
We are committed to responsible and lawful AI operations. We actively support AI governance initiatives and keep a close eye on the evolving regulatory landscape to ensure our AI aligns with both local and global standards.
Our commitment to compliance means our AI solutions operate in line with our own manifesto, as well as key local and international frameworks, including:
- The Manhattan Declaration on Inclusive Global Scientific Understanding of Artificial Intelligence
- UNESCO's Recommendation on the Ethics of Artificial Intelligence
- Canada’s Ministry of Innovation’s Voluntary Code of Conduct on Generative AI systems
We are also closely monitoring developments with the U.S. Blueprint for an AI Bill of Rights, Canada’s proposed Artificial Intelligence and Data Act, and the EU Artificial Intelligence Act.
To ensure our AI solutions always reflect best practices, we keep updated with the latest regulatory changes, emerging industry trends, and evolving ethical guidelines.
Trust
Trust is at the core of everything we do. We’re committed to fostering open dialogue about what our AI solutions can and can’t do, so you know what to expect.
We actively seek user feedback to build strong, reliable relationships grounded in transparency and accountability. Our AI solutions are designed with human oversight in mind, ensuring that responsibility and ethical standards guide each interaction. We are dedicated to ensuring that we can explain our AI’s decisions and to inform you of its capabilities.
We also share how we act on your suggestions, ensuring an open feedback loop that supports continuous improvement and strengthens trusting relationships.
Risk
We know that innovation comes with its share of risks, and we’re dedicated to managing them responsibly.
If we perceive a client wants to take action with our AI solution that is a potential risk, we will bring it to their attention. We also stay connected with others in the AI ecosystem, sharing best practices and lessons learned to create a safer environment for everyone.
Our commitment doesn’t end once your AI solution is up and running. We keep connected with regular meetings, solicit feedback, monitor content, and provide updates to make sure we’re always improving and keeping possible risks at bay.
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Our hope is that you find this AI Manifesto helpful. We will continue to review and update it as AI evolves.
We believe that using an AI Manifesto will support you and your team in using AI effectively.
We developed ours in collaboration as a team. And it is now the standard for our AI usage and creation. It’s also a topic of discussion in our weekly meetings to ensure we stay on track and are proactive in our approach to AI.
Here’s to using AI responsibly!